How It All Began...
Ever gone away on holiday, fallen in love with a product and thought that would go great back home?
That’s honestly what we did!
Our business was founded in a real ‘eureka’ style moment in 2003 after trekking Machu Picchu Peru we discovered an amazing beer called Cusqueña “CUS-KEN-YA”. We celebrated by drinking ‘a few’ and thought it was one of the best beers we’d ever tasted. We woke without hangovers and called it “magic beer”. After repeating this for a second night we thought it too good to be true.
We researched it on the internet and established it was made from some of the purest water on earth from way up in the Andes, it was also all natural ingredients and was the only Latin beer brewed to the coveted German purity laws…that explained the no headaches!
We thought it was amazing but also a beautiful story we could bring to life in the UK.
To cut a long story short; by raiding credit cards, savings and leaning on family we set up a ‘drinks sales & marketing agency’ called Chilli Marketing in 2004.
The agency was to specialise in providing total UK brand development to top quality international beverage brands, namely at that time Cusqueña.
We started selling Cusqueña to the very top of the bar and restaurant trade from the backs of a Fiat Punto and a clapped out Rover in Manchester and through our marketing programs, great distribution & bartender advocacy, consumers fell in love with it and our business took off!
We now operate in 5 continents & across a range of premium brands including; Rekorderlig Cider, farmison.com, Endeavour Beer, Rory Unite & The Beach Life.
'Building Brands That People Love' is totally at the core of what we do.
We have built strong relations across our markets to provide consumers with top quality premium brands and provide many of the worlds leading retailers with brands that are in demand growing volume and value in their businesses.
Our great brands and our geographic spread means that an ever increasing number of people can enjoy the great experiences of our a Chilli brand.